In 2018, Entrepreneurs for Entrepreneurs developed the SusTech4Africa (St4A) concept. Through the St4A campaigns, OVO aims to promote sustainable entrepreneurship in African countries. In addition, OVO serves as a facilitator between African and European entrepreneurs, who can build a direct and reciprocal relationship with each other through these campaigns. Meanwhile, OVO organizes annual St4A campaigns in Uganda, Senegal, Rwanda and Benin.
1) Project call
OVO targets small sustainable businesses that want to start or scale up. The minimum funding requirement is €50,000 and the business must have the potential to be economically profitable within three years. A local marketing campaign (through local partners and social media) attracts interested local entrepreneurs, who can apply via an online application form.
2) Screening & selection of 12 to 15 participants.
An initial selection takes place based on the application form. A local team of experts (often in partnership with a local university) then short-lists companies/entrepreneurs based on additional information they obtain. The final selection of 12 to 15 projects is made by the OVO - Team Investment in Belgium. The selected participating entrepreneurs must receive an admission ticket to eventually participate in the St4A Boostcamp.
3) Preparatory workshop of participating coaches.
The team consists of Belgian (former) entrepreneurs, who act as senior coaches, as well as Belgian and local students, to promote international cooperation. Under the OVO Talent4Growth Program, Belgian companies can contribute by encouraging their employees to participate in an ST4A Boostcamp, as part of their corporate social responsibility and training program. In Belgium, a preparatory workshop is organized for all participating coaches to align with OVO's objectives and further develop their skills.