"At Lotus we receive daily requests to support charities," says William Du Pré, Corporate Director at Lotus Bakeries. "Although we would be happy to respond to any request, we consciously choose to support a limited number of projects. In this way, we counteract the fragmentation of budgets and have a greater impact."
Focus on education
Lotus has been supporting projects at OVO for over 10 years. "They guide us in the selection of these initiatives. In the past, there was always a clear link with the food sector and, of course, supporting sustainable entrepreneurship."
"Today we define our goal even more sharply: we want to focus specifically on quality education for children and young people. After all, it is the key to developing their talents and thus expanding their future opportunities."