Why OVO believes in this project
The market for agricultural products is covered by two types of suppliers:
- The large producers of agricultural products who have their own logistics and commercial network on the markets of Kinshasa. They represent a market share of 40%.
- Small traders, who operate with small producers with hired transport, who generally buy products on credit and have unreliable logistics. They generally sell to small retailers. They represent a market share of around 60%.
LCA is positioned as an alternative to the small retailers who will be their main competitors. The aim is to cover around 35-40% of the market, thus halving the market share of their target competitors, by making producers and retailers more reliable through its value proposition and proximity to them.
Also, The LCA team, from the diaspora, is motivated and structured, and has perfectly adapted its offer to this unmet need in Kinshasa. LCA's approach is professional, with a good understanding of the local context, thanks in particular to an in-depth "in site" study by LCA members, to which local expertise at the agronomic, operational, and commercial levels contributed from the outset and which will join LCA from the start (guaranteeing a rapid start).
LCA is requesting for an OVO loan of 45 k€, to quickly purchase the means of transport i.e., 2 Trucks (costing 38k USD) and one (1) 4x4 vehicle (costing 11k USD) essential to the start-up of the activity in order to immediately ensure the targeted quality of service.
OVO facilitates a loan of 45 K€ at 7% repayable in 3 semesters of € 15,000.
- Agriculture products
- Smallholder farmers,
- Quality products & services
- Logistics & commercial unit